An Ultimate Guide to Using IGTV in Instagram

A time has come when people can share long videos on Instagram through IGTV. IGTV is a standalone platform by which you can create longer videos. Although it is available for both iOS and Android devices, the desktop version of Instagram is also available so you can post videos on that also. Instagram TV is a great opportunity not only to collaborate with your target audience and increase engagement but you can also improve your marketing strategy with it. Since its launch in 2018, it has been giving opportunities to businesses to make videos longer than the videos shared on Instagram posts and Stories. If you also want to use IGTV to promote your business, it is better to buy IGTV views so your videos can get enough views instantly.

If you have an Instagram account, you can create an IGTV channel. It is very easy to create an IGTV channel. It just takes 15 minutes to open a channel. IGTV channel is much like a YouTube channel. The content of IGTV does not appear in the user’s feed or at the top with the Instagram Stories. It is present at a completely different spot. You can access IGTV on your Instagram application by tapping on the TV icon next to the messaging icon. As soon as you tap on the TV icon, an IGTV homepage will appear where you can see Instagram TV video content. Another way of accessing IGTV content is through your followers’ accounts.

In this guide, we are going to share every bit of information that you may need while using an Instagram TV channel. Let’s get started now!

IGTV – Video Format, Duration, and File Size

IGTV video length: The length of the IGTV videos depends on the type of account. For an average Instagram user, the time limit for IGTV videos ranges from 15 seconds to 10 minutes. In the case of verified accounts, the duration of videos is a bit longer, that is, up to 60 minutes. This creates a lot of flexibility in content creation.

Maximum file size: The maximum file size is 650 MB and 5.4 GB for 10 minutes long video and 60 minutes long video respectively. Whatever the type of account for which you are creating an IGTV video, the format of the video file must be MP4.

Video content: One thing to mention here is that Instagram has the right to remove your IGTV video if it is not following the platform guidelines.

Uploading Videos on IGTV?

The process of uploading videos on an IGTV channel is quite simple. But first, you need to create an IGTV channel. Once the channel is created and activated, you can upload your first IGTV video. For getting more likes on your IGTV videos, you can also buy IGTV likes.

To upload IGTV video, go to your Instagram profile and click IGTV. Tap the + icon or tap “Upload” to choose the video that you want to upload. After adding caption, tap “Post” to publish your video on your IGTV channel.

To sum up:

Instagram TV is a new way to share videos on Instagram. Remember, the videos that you upload on Instagram TV should be vertical not landscape. For increasing the reach of your videos to a large number of people, you must go for buying IGTV views and likes from the InstaSocials.